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ESW #385 Recap: Mariana Padilla on Fixing Cybersecurity Sales

In episode #385 of Enterprise Security Weekly (ESW), our amazing CEO and co-founder of the HACKERverse had the opportunity to share how the HACKERverse’s groundbreaking AI and approach are revolutionizing (recalibrating) the cybersecurity sales process. Tune in to the podcast for fresh insights on what’s changing in cybersecurity and where the future of sales and tech is headed.

Breaking the Sales Mold

Mariana emphasized the flaws in traditional cybersecurity sales, where buyers often feel overwhelmed by opaque processes and flashy promises that fail to deliver. Through HACKERverse®, Mariana is tackling this issue head-on by creating AI-powered Proof of Concept (PoC) environments. These realistic, production-like settings allow businesses to demonstrate their product’s value and efficacy upfront, eliminating the guesswork for buyers and fostering trust early in the sales cycle.

“Buyers are tired of being sold promises—they want proof,” Mariana stated. Her mission is clear: to recalibrate sales cycles, empowering buyers with data-driven insights while accelerating time-to-market for vendors.

The Role of Community-Led Growth

Beyond technology, Mariana highlighted the importance of community-led growth in cybersecurity. By building ecosystems of trust and collaboration, vendors can connect with potential buyers more authentically. This shift from aggressive marketing to relationship-building fosters long-term value for both parties.

Diversity in Cybersecurity

Mariana also shared her commitment to creating a more diverse and inclusive cybersecurity industry. Recognized as a “Woman to Watch in Cybersecurity” by Authority Magazine, she continues to advocate for opportunities for women and underrepresented groups in tech, ensuring that innovation is matched with equity.

Tune In

Mariana’s insights offer a fresh perspective on fixing cybersecurity sales. Catch the full conversation on ESW #385 to learn how HACKERverse® is leading the charge in transforming the industry. Listen here.

HACK Your Sales Cycle with HACKERverse® AI!

If this got you thinking about faster, smarter PoCs, you’re in the right place. We’re redefining cybersecurity sales by cutting PoC timelines from months to days. Want to stay ahead? Explore HACKERverse® AI, see how our AI-powered platform transforms sales cycles, and join our thriving community today!

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