The Proof Economy Manifesto
For decades, cybersecurity has been built on persuasion instead of proof. Every year, companies waste…
Category: Sales Cycle
HACKERverse®TV Recap: Talking Tech with the Founders of Unboring
This week on HACKERverse®TV, we hosted a lively, thought-provoking conversation with Kelly and Sarah, the…
Why Security Leaders Need Proof, Not Promises: A Conversation with Tuskira
When it comes to cybersecurity, innovation moves fast, but trust moves slowly. That’s why our…
Buying Cybersecurity Software Is Broken, and HACKERverse® AI Is Fixing It
For many CISOs and their security teams, purchasing cybersecurity software still feels like navigating a…
Real Talk on HACKERverse® TV with David Mundy of Tuskira: Fixing the Broken Buying Process
In case you missed it, our latest episode of HACKERverse TV featured our CEO, Mariana…
ESW #385 Recap: Mariana Padilla on Fixing Cybersecurity Sales
In episode #385 of Enterprise Security Weekly (ESW), our amazing CEO and co-founder of the…
The Modern Sales Struggle: Beyond the Numbers
In today’s business landscape, companies that employ outdated sales methods and crushing quotas tend to…
The Modern Sales Struggle: Beyond the Numbers
In today’s business landscape, companies that employ outdated sales methods and crushing quotas tend to…
Prove It or Lose It: Why CISOs Are Done Taking Security Tools at Face Value
If you’re a CISO, you’ve probably heard the phrase “the cybersecurity sales process is broken”…
CISOs: It’s Time to Take Back Control of the Cybersecurity Buying Process
We’ve said it before, and we’ll say it again: “CISOs, the sales process is broken.”…